Pakistan’s Booming Wedding Industry Amidst COVID-19 Lockdown: How this Wedding Planning and Management Platform Startup is Coping

Eventrone is a platform that provides wedding planning and management to its customers in one place, from finding the best vendors on a budget to helping with the decor at the wedding and everything in between. Azfar Kashif, founder of Eventrone highlights the current challenges during the COVID-19 lockdown and the new avenues they’re exploring to strengthen their business’ offering. 


How has the current COVID-19 situation affected your business? 


We’re in the event management industry, so needless to say, we’ve been affected very negatively. Our division that plans events and executes them has had to cancel all upcoming events. However, our software-end is still on-going, where we’re still adding several modules to our virtual marketplace and the business management tool for SMEs. However, since startups at seed stage are partially dependent on funding for sustainability, such scenarios very negatively affect the overall operations of a startup as all our milestones, particularly with respect to vendor outreach and sales are going to be badly delayed. 


What are you doing to keep your operations up and running during these times? 


Fortunately, since day one, I had kept all my team on Convo – a really good team collaboration tool. So our developers, marketing and design teams etc. are all coordinating via Convo to keep operations afloat. We already had check-ins and daily updates on Convo, which allowed us to work remotely and on flexible hours before the pandemic as well, so all that is going on as usual. The sales team however, despite being on Convo, can’t do much because the event management industry these days is MIA.


Which tools are you using to stay productive and for keeping in touch with your team?


Convo – Team collaboration tool for messaging, interactions, feedbacks, daily check-ins and work logs.


Asana – For task allocation and management. We’ve had Asana integrated into Convo as well, which provides us with almost everything at one platform. 


Zoom – For online meetings that are not only more productive, but also give that human touch via video cons. (Super important at a time where we’re all stuck at homes and need to see people other than family, lol)


What are you doing to stay positive?


We’ve informed all of our employees that they don’t need to worry about layoffs etc, to keep them calm. We’ve had company meetings online where we all talk about stuff, how things might unravel in the coming times and how we’re all coping during this time. We also talk about how we try to make the best out of this situation and utilize it for a strategic benefit (and we’ve identified some). 


This crisis has shown us that the world will be different once we move past this situation. How will you pivot and what would you do differently in a post-Corona world?



We don’t need to pivot as such. We’re already providing an online marketplace and now we’re looking at enhancing the experience of the user on that. e.g. if a person today were to plan an event for 5-6 months later, how can we give them the same experience of doing everything online from the comfort and more importantly, safety of their homes. In a post-Corona world, there would definitely be more emphasis on all avenues that provide digitization of work – whether it’s management for the businesses or planning for the customers.

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