Qurbani during a Pandemic: How a Pakistani Startup is Offering a Solution

Pakistan has about 100 million livestocks, eighth largest cattle inventory, fourth largest milk production and pool of extremely talented farmers. The agriculture sector covers about 21% of Pakistan’s GDP and employs about 42.3% of the labour force. The federal herd consists of about 26.3 million buffaloes, 24.9 million sheep, 56.7 million goats and 0.8 million camels. These numbers speak for themselves. They also present an exciting opportunity for technological disruption. And Qurbani App enters the scene!

Started by a Phd in Artificial Intelligence from UK, a Fullbright scholar from US and an entrepreneurship enthusiast from Comsats, Qurbani App was founded with an ambitious vision to transform the foundations of Pakistan’s agro-based economy through technology – starting from livestock.

The increasing number of online sales and diversity of the famous Pakistani livestock breeds brought an idea of Qurbani app to life, a place to buy, sell and share your beloved animals with others. The platform was created to bring the livestock community together and generate more value for all the stakeholders involved. When Bakra Eid or Bari Eid approaches, everyone starts their hunt for the best package for the most healthy and beautiful animal to sacrifice in the name of Allah. That is where buyers can browse tens of thousands of animals with their prices, weights, breeds, descriptions and locations on Qurbani App. Sellers can upload their animals for sale within two seconds, and target the entire country as their market.




There’s also another huge segment of the population who rely on Ijtamai Qurbani services  from different vendors. They usually  place the orders through local welfare organisations and then wait for the meat to be either delivered home or to be distributed among the poor, with no updates regarding when/how the animal was slaughtered or meat distributed. According to our research, this is the first time an Ijtami Qurbani vendor is providing real time updates to its users in the form of notifications, pictures and videos. This is an extension of their sadqa service where users who place an order for bakra get hourly updates on their sadqa’s progress. They are implementing a similar feature for processing Ijtamai Qurbani orders this season.

Great to see the use of technology in building the trust of users, who are then likely to order a bakra for sadqa on the app rest of the year.

Unfortunately, this year’s Eid is in the midst of Covid’19.  The World Health Organization (WHO) announced safety precautions and highly encourages social distancing. Therefore, “stay home and stay safe” is the new norm of society. With the Bakra Eid approaching, the excitement of each individual is higher but not the same as before due to the virus. During this time Qurbani App could be a go-to-place for many users. Their mobile app has already been on the Top 5 trending apps on play store worldwide and they are expecting more than 50 million visits to their web and mobile platforms this Eid season. Will they catch this wave of online shopping, only time will tell!


To know more about qurbani App visit: https://qurbaniapp.com/

Download their app at: https://play.google.com/store/apps/details?id=com.plan9.qurbaniapps.qurbani

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