Impact Dynamics Promotes Visual Storytelling through their Film Lab!

Taking a plunge in hot waters, Impact Dynamics launched Pakistan’s first ever bootcamp on Visual Storytelling, aimed at imparting skills for developing and marketing quality content from  scratch.


Film Lab was a five-day bootcamp with each day dedicated to a special focus area of the art of visual storytelling. The bootcamp has been specially curated for businesses (e-commerce in specific, filmmakers, vloggers and photo journalists). The bootcamp started with none other than Sarmad Khoosat an actor, director and filmmaker, famous for his award-winning dramas like Humsafar and Shehr-e-Zaat and movies like Manto. Sarmad’s session was regarding concept development and elements of storytelling where participants framed the concepts they wanted to work on through storyboarding. 

Day two was dedicated to photography and its tricks and tips featuring Shiekh Waqas from Media Clicks. Participants also learned about lines, lighting, tones and their effects in Mahoor Jamal’s session on “Illustrating the Concept in Frame”. Mahoor is a fashion illustrator and photographer and the woman behind the soulful visual campaigns for Generation (previously Nishat).


Day three was dedicated to the visual aesthetics and designs featuring Shehryar Khan, visual communicator from Khyber Pakhtunkha IT Board where participants learned about color palettes and how to use colors, logo designs and their placement and basic editing. Shehryar’s session was followed by a hands-on session on social media tools and hacks for visual storytelling and online campaigning, especially on Facebook and Instagram, by Maryam Arshad, a hybrid marketer and expert in digital marketing, also Founder and Director Impact Dynamics.

On Day 4 Nur Nasreen, News Producer for Netflix original “Patriot Act with Hassan Minhaj”, coached participants on the basics of research and the production. Nur was online from the US and had an engaging and captivating session where participants discussed aspects of journalism, production and research with their Coach. Nur’s session was followed by a power-pack session by Syed Muzammil Hasan Zaidi, founder of Lolz Studio. During his session on Vlogging Essentials, he  shared his valuable knowledge about influencers’ dynamics in Pakistani market and gave insights of local consumer behavior on social media.


The full-filmy vibes took over the room on day five when participants learned the nitty-gritty of the elements of direction from Usman Mukhtar, one of the well-celebrated actors and an expert short-video director who has been nominated for multiple awards for his brilliant direction in several videos. Usman coached the participants on what it takes to create meaningful short videos and 3 point lighting after which the participants worked on their own visual stories. 



Film lab catered to people from different backgrounds, who joined in as clueless strangers and left as friends, each with their online campaign all ready-to-launch. From e-commerce startups, textile companies, journalists, actors, trainers, aspiring Youtubers and directors to filmmakers, Film lab had participants from across Pakistan hailing from different sectors and industries. 


The main coach for the Film Lab, Kiran Fatima is a filmmaker whose work has been featured internationally. Kiran was assisting, coaching and guiding the participants throughout in all processes, making sure everything the participants learned was applied to their campaigns. She was also constantly connecting the dots between the art of filmmaking and online visual storytelling for the e-commerce businesses.


A success no doubt, Film Lab has bas been the first of its kind: A boot camp that deals with the art of visual storytelling in all its aspects. At Impact Dynamics headquarters, work has already begun to hit the next city!


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